Build log
The Blog
A living archive of building a coaching business in the open. One entry a week: what got built, what broke, what it cost, what it taught. Search for a topic, or browse the whole shelf.
3 entries
DraftJune 4, 20262 min
Client Zero: the first system runs on me
Nothing gets recommended here that has not run on a real business first. The real business is this one.
Proof
DraftMay 28, 20262 min
The day my AI assistant looked like it was working and wasn't
A gear can spin all day without touching the machine. An automation can too. What a quiet failure taught this build about proof.
The Assistant
DraftMay 14, 20262 min
The setup nobody romanticizes
Domains, inboxes, naming conventions. The unglamorous base layer that decides whether everything above it stays calm.
Foundation