The mat taught me consistency
I wrestled for fifteen years. For eight of them I trained under Jeff Jordan, one of the greatest high school wrestling coaches there has ever been. Wrestling looks like a sport of pure improvisation, but Coach Jordan had a system, and his system was the best.
Under him I won two high school state titles, several national titles, and went on to become a Division I All-American at Virginia Tech. Practice, diet, training, competition: all of it came back to consistency.
I found coaching by accident
When college ended, I did not know who I was supposed to be. I had always assumed I would be an athlete. I followed my now-wife to Arizona while she pursued her master’s, and there a mentor named Brian Kelly introduced me to coaching.
I did what any analytical person does: I researched it, and I found iPEC, one of the most rigorous and complete ICF-accredited coach training programs in the world. I fell in love with the work, and I decided I wanted to build my future with iPEC.
Curiosity about systems became my career
My path to Director of Business Operations at iPEC was, again, consistency. From an entry-level seat I never stopped asking how things worked: where leads come from, how marketing runs, what the customer journey looks like, how the CRM is built, how it all fits together.
Curiosity about systems has always been the heart of what I love.
The thing I could never figure out, I finally built
I have watched thousands of coaches come through iPEC over seven years. I am a certified coach myself, and the thing that always held me back was the business side, especially social media.
There is a training program for becoming a coach, a therapist, a welder, a pilot. There is a manual for a LEGO set and a bookshelf from IKEA. I could never find the manual for building the business behind the coaching. So I made one. Over the last nine months I went from AI skeptic to AI enthusiast, took my own biggest pain point, and turned it into a system anyone can follow.
“If you can’t be good, be consistent, because consistency will make up for it.”
I heard that in my wrestling room as a kid, and it is still the truest thing I know.
- Freedom and time over status
- Consistency over motivation
- Built in public, receipts included
“Don’t be afraid of the tools. Go and build something, even if you don’t know how yet.”
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