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The time calculator

The Real Cost

The honest math of doing it all by hand. The costs and the weekly hours are real, researched figures.

Most coaches don't quit because they can't coach. They quit because no one showed them how to run the business.

Before you coach a single client, the business asks for about 24.5 hours a week. Most of it is setup nobody explains, the small things that quietly decide whether you make it.

Your weekly load

A realistic week of business overhead, before any coaching happens. This is what the admin actually takes.

Every week

24.5h

  • Content creation6h
  • Email and inbox4h
  • Market research3h
  • Admin and operations3h
  • Scheduling and rescheduling2.5h
  • Client follow-up2h
  • Discovery call prep2h
  • Invoicing and payments2h

What it costs just to open the doors

Typical 2026 prices to run the business for a year, plus a one-time website. The legal figures use Nevada as an example; your state may run more or less. The takeaway is quiet: the tools are cheap.

Legal & ops (Nevada example)

  • Business insurance$300/yr
  • LLC formation (Nevada)$425 once
  • State fees (Nevada)$350/yr
  • Business license (Clark County)$300/yr

Your tools

  • Google Workspace$84/yr
  • Claude Pro$240/yr

Your web presence

  • Domain name$15/yr
  • Website$1,000 once

Year one

$2,714

Then / year

$1,289

You will spend this whether or not you work with me.

The tools were never the expensive part.

What's your time worth?

Pick a rate or set your own. Not sure? Start with what you charge per session in your practice. Those 24.5 hours quietly multiply against it.

Doing it all by hand costs you

$0

a year of your time.

Per week
$2,450

That is 24.5 hours a week, about $2,450 every week at $100 an hour.

No savings promise lives on this page. A system does not delete these hours, it decides which of them stay yours. The only number you set is your rate.

A guided build. You do the work.

I don't run your business for you. I help you build the AI assistant that does, and it works because you put in the reps. By the end you own all of it: the accounts, the website, the system, and the assistant that keeps it running.

01

The foundation

Where it starts: the business basics, done right and in order.

  • Decide your brand direction (your name vs. a service brand)
  • Register your domain
  • Professional email on your domain (Google Workspace, 2FA)
  • Secure your social handles where they're available
  • The legal and ops layer: LLC, EIN, business bank, insurance, contracts
  • Security from day zero: a password manager and 2FA
02

Your assistant, and the system it runs on

The engine. You build it through five interviews, and it lives inside a guardrailed system that keeps it trustworthy.

  • Interview 1, about you (kept private)
  • Interview 2, your brand voice, plus channel voice files
  • Interview 3, how you work and how it should support you
  • Interview 4, your business purpose, goals, and website
  • Interview 5, how your assistant behaves (the capstone)
  • A prompt library written in your voice
  • Talk-to-text set up so the interviews go deep
  • The folder system and control files that hold the business
  • A daily rhythm: a brief, a session log, an open-loops capture
  • Guardrails: privacy, approval gates, no fabrication
  • Cross-session memory, so it never forgets your business
03

What your assistant runs for you

Once it is up to speed, your assistant handles these. That is the whole point.

  • Calendar, scheduling, and booking (Calendly)
  • Video calls (Zoom)
  • Meeting capture (Fathom)
  • Content scheduling (Buffer)
  • Design (Canva)
  • Newsletter and email (Kit)
  • Payments (Stripe) when you are ready to sell
  • A research sweep that surfaces what is new, with your take
  • A swipe file for ideas, quotes, and links
  • A short talk turned into content drafts in your voice
  • Draft, you approve, then it publishes
04

Your website, built and owned

An AI-coded site, built with you, handed off as your own.

  • A custom site built with Claude Code, the AI writes the code and you direct it
  • Build it yourself with a guided doc, or I build it with you
  • Core pages: home, my story, the real cost, blog, programs, connect
  • Your brand applied, on your domain, mobile-friendly
  • GitHub and Vercel set up
  • Handoff: the repo becomes yours
  • You own all of it: accounts, domain, repo, files
  • A handoff checklist and a fresh-chat test

The honest cost to start. Here is exactly where every dollar goes.

No fine print, no surprise invoice after you say yes. The cost to launch, split in the open.

Working with me

Coming Soon

My fee for the full guided program, start to finish, including four one-on-one calls. The one number that comes to me, and it never changes after we begin.

Your own foundation

$500-$1,500

Paid straight to your state, your insurer, and your tools. You own all of it. I never touch a dollar.

  • LLC and state filing
  • Liability insurance
  • Local business license
  • Your software stack

You see every cost before you spend it. Your foundation depends on your state, a coach in Nevada pays more in fees than one in Kentucky, so your own assistant maps your exact number for you, before you commit a dollar.

Ready to build it together?

Tell me a little about where you are. No call required to start, and no pressure once we talk.

Want to start it yourself? The whole build lives on the blog, free to follow. Follow the build

Express interest

Costs reflect 2026 published prices (Google Workspace, Claude Pro) and typical freelance website ranges. The legal figures shown are Nevada actuals: about $425 to form the LLC, roughly $350 a year in state fees, and a Clark County (Las Vegas) business license around $300 a year. Costs vary widely by state, an LLC runs $50 to $500 to form elsewhere, so your own assistant maps your exact numbers before you commit.