The calculator
The Real Cost
The honest math of doing it all by hand. The costs and the weekly hours are real, researched figures. The one number that is yours is your rate.
The costs and the weekly hours are fixed, realistic figures. The one number that is yours is your rate.
Column one
The unavoidable cost
Typical 2026 prices to run the business for a year, plus a one-time website. The takeaway is quiet: the tools are cheap.
- Domain name$15/yr
- Professional email$84/yr
- AI subscription$240/yr
- Scheduling tool$120/yr
- Video calls$160/yr
- Social scheduler$168/yr
- Design tool$120/yr
- Business insurance$300/yr
- LLC formation$50–$500 by state$130 once
- State LLC fee$90/yr
- Business license$0–$300, varies$50/yr
- Website$1,000 once
Column two
Your weekly load
A realistic week of business overhead, before any coaching happens. This is what the admin actually takes.
- Content creation6h
- Scheduling and rescheduling2.5h
- Client follow-up2h
- Market research5h
- Admin and operations3h
- Invoicing and payments2h
- Email and inbox2h
Column three
What's your time worth?
Pick a rate or set your own. Not sure? Start with what you charge per session in your practice. Those 22.5 hours quietly multiply against it.
The gap
Doing it all by hand costs you
$0a year of your time.
That is 22.5 hours a week, about $2,250 every week at $100 an hour.
Plus about $2,477 in year one to stand up the tools, an LLC, and a website, then about $1,347 a year after. The tools were never the expensive part.
No savings promise lives on this page. A system does not delete these hours, it decides which of them stay yours. The only number you set is your rate.
Costs reflect 2026 published prices (Google Workspace, Calendly, Zoom, Buffer, Canva) and typical freelance website ranges. LLC formation runs $50 to $500 by state (about $130 average), plus roughly $90 a year in state fees, and a local business license runs $0 to $300 a year depending on your city or county. Some places cost much more: Nevada is about $435 to form plus $350 a year, and a Clark County (Las Vegas) business license can reach $300 a year. Totals use these typical figures. Your own assistant maps your exact numbers before you commit.
That gap is exactly what this closes. Here is the whole thing you would build, and own.
The honest all-in
About $5,000 to start. Here is exactly where every dollar goes.
No fine print, no surprise invoice after you say yes. The full cost to launch, split in the open.
Working with me
$3,500
My fee for the full guided program, start to finish, including four one-on-one calls. The one number that comes to me, and it never changes after we begin.
Your own foundation
$500–$1,500
Paid straight to your state, your insurer, and your tools. You own all of it. I never touch a dollar.
- LLC and state filing
- Liability insurance
- Local business license
- Your software stack
You see every cost before you spend it. Your foundation depends on your state, a coach in Nevada pays more in fees than one in Kentucky, so your own assistant maps your exact number for you, before you commit a dollar.
Work with me
A guided build. You do the work.
I don’t run your business for you. I help you build the AI assistant that does, and it works because you put in the reps. By the end you own all of it: the accounts, the website, the system, and the assistant that keeps it running.
The foundation
Where it starts: the business basics, done right and in order.
- Decide your brand direction (your name vs. a service brand)
- Register your domain
- Professional email on your domain (Google Workspace, 2FA)
- Secure your social handles where they’re available
- The legal and ops layer: LLC, EIN, business bank, insurance, contracts
- Security from day zero: a password manager and 2FA
Your assistant, and the system it runs on
The engine. You build it through five interviews, and it lives inside a guardrailed system that keeps it trustworthy.
- Interview 1, about you (kept private)
- Interview 2, your brand voice, plus channel voice files
- Interview 3, how you work and how it should support you
- Interview 4, your business purpose, goals, and website
- Interview 5, how your assistant behaves (the capstone)
- A prompt library written in your voice
- Talk-to-text set up so the interviews go deep
- The folder system and control files that hold the business
- A daily rhythm: a brief, a session log, an open-loops capture
- Guardrails: privacy, approval gates, no fabrication
- Cross-session memory, so it never forgets your business
What your assistant runs for you
Once it is up to speed, your assistant handles these. That is the whole point.
- Calendar, scheduling, and booking (Calendly)
- Video calls (Zoom)
- Meeting capture (Fathom)
- Content scheduling (Buffer)
- Design (Canva)
- Newsletter and email (Kit)
- Payments (Stripe) when you are ready to sell
- A research sweep that surfaces what is new, with “your take?”
- A swipe file for ideas, quotes, and links
- A short talk turned into content drafts in your voice
- Draft, you approve, then it publishes
Your website, built and owned
An AI-coded site, built with you, handed off as your own.
- A custom site built with Claude Code, the AI writes the code and you direct it
- Build it yourself with a guided doc, or I build it with you
- Core pages: home, my story, the real cost, blog, programs, connect
- Your brand applied, on your domain, mobile-friendly
- GitHub and Vercel set up
- Handoff: the repo becomes yours
- You own all of it: accounts, domain, repo, files
- A handoff checklist and a fresh-chat test
Ready to build it together?
Tell me a little about where you are. No call required to start, and no pressure once we talk.
Want to start it yourself? The whole build lives on the blog, free to follow. Follow the build.